Apricot dream – Colour of the Year 2024

Do you remember floppy disks, the first mobile phones, huge boxes that represented the first computers? And what kind of cars we drove in the 80s and 90s? When was the last time you ate your grandmother's homemade jam? ... Oh, those beautiful memories ... Nostalgia was so strong that it outlined the story of JUB's Colour of the Year 2024. The latter reminds us of apricot-coloured interiors (wallpapers, curtains, carpets, furniture, upholstered chairs, bed linen... .) and the facade in the exact same colour. With the Apricot dream 370C shade, we remember the past, while looking at the latest trends, which once again place the apricot shade at the very top among colours.

It used to be extremely popular both in the fashion industry and in interiors and facades. Hence the story dictated by Apricot dream - Colour of the Year 2024. With it we remember the past, when time passed more slowly, we ate local and seasonal food, when we hung out with friends, we talked more and listened to each other, when we were more connected to each other and had more time for family and friends. We remember the times when we spent less but bought better quality products. We want to conjure up the atmosphere of times when life was, from many points of view, "easier" or more relaxed. And apricot is ideal for this…

It is a warm, attractive, and calming colour, which is why we often associate it with peace and harmony. It has a calming effect on the body and mind, which is why it is excellent in environments for relaxation and meditation. It symbolizes love, affection, and warmth, and with its softness and tenderness it reminds of childhood innocence. It creates positive energy in the room and helps remove negative feelings. It is ideal for small, dark rooms or rooms facing north, because with a pale apricot colour on the wall we can revive them and add a touch of sunshine all year round.

Freshness, warmth, and softness in all its versions

Apricot can be easily combined with many other colour shades, and we thus create different emotions in the room. feelings. For instance, the combination of apricot with a warm pastel shade or almost white shades creates a soft and soothing ambiance and it is easy on the eyes and easy to work with. If you want to incorporate the apricot colour into an existing space, the rooms with brown, beige and cream undertones offer a good starting point for creating a fresh and timeless ambiance.

Two related colour shades from the same spectrum of the colour scale (such as apricot and orange) always look orderly and elegant in a room. Different shades of orange create playful contrasts in the room that break the monotony.

Contrast, depth, and familiarity

Apricot dream with black details creates a sharp colour contrast. It offers a sliding scale of light and dark, and it is especially popular in interiors where Japandi style prevails. Black elements and accessories draw the eye, while bright apricot-coloured surfaces add softness. To create a contrast in the room, the apricot shade can also be combined with blue or green. This combination is ideal for finding the right dark-light combination and adding depth to the room.

Shades of grey are extremely popular in modern interiors, but a grey and white scheme can feel too "industrial" and cold, so it needs something to liven it up. The Apricot dream shade is an ideal combination with various grey tones, as it relaxes and softens a monotonous space, while at the same time infusing it with a homely feeling.

So, to sum it up... apricot is a versatile colour. With its gentle metaphor, it softens even the roughest, sharpest lines and creates an impression. So powerful that it writes history and dictates nostalgia. With it, we at JUB will remember all the good things that the past has left us. At the same time, we will create new stories with it and preserve old works of art in their more modern versions.